Loom
Website design and engineering for an interior architecture studio — a calm, architectural portfolio that shows the finished rooms and the full-cycle process behind every one of them.
DesignNote
An interior studio's website is judged the way its rooms are: by what it leaves out. We gave the photography the full width of the screen, set the type small and quiet, and kept the palette neutral so material and light do the talking. Behind that calm surface sits a strict structure — services, drawings, before-and-after transformations and the seven-stage process each get a clear place — so a visitor sees the taste first and the discipline right after.
01Challenge
The website needed to communicate two sides of the studio at once: refined visual design and disciplined technical execution. A simple image gallery would not be enough; potential clients had to understand that LOOM manages the full project lifecycle and can take responsibility for quality, budget, materials, contractors, and final delivery.
02Approach
We created a calm, premium digital experience built around architectural clarity. The content structure presents LOOM as a complete design partner, while generous imagery and restrained typography allow the work to remain the central focus. Service descriptions explain the studio’s expertise without overwhelming visitors with technical language.
03What We Built
- 01Multilingual Armenian, English, and Russian experience
- 02Detailed presentation of interior design, architectural design, turnkey implementation, and custom furniture
- 03Before-and-after project transformations
- 04Technical drawings and floor-plan showcase
- 05Seven-stage process from consultation to final handover
- 06Dedicated portfolio gallery and immersive 3D walkthroughs
- 07Clear contact and project-inquiry flow
04Under the Hood
- 01Trilingual routing (EN / HY / RU) with locale-specific URLs
- 02Before-and-after transformation sliders for completed projects
- 03Portfolio gallery with large-format, lazy-loaded imagery
- 04Technical drawings and floor-plan showcase section
- 05Embedded 3D walkthroughs of selected interiors
- 06Project-inquiry flow with clear contact paths
- 07Responsive, mobile-first layout tuned for image-heavy pages
The result is more than a portfolio: it is a structured sales and credibility platform. It helps clients see both the visual quality of the studio’s work and the operational depth behind each finished interior.
