Zen
Website design and engineering for a Yerevan lounge bar and restaurant — an evening-first experience that turns atmosphere into table reservations and large-event enquiries.
DesignNote
A venue like Zen is sold after dark, so the site had to feel like walking in at night — not like reading a menu PDF. We let the interior, the cocktails and the stage lighting set the tone, kept the interface quiet behind them, and gave every practical detail — hours, address, capacity, the reservation form — a fixed, unmistakable place. Atmosphere draws the visitor in; structure gets them to a table.
01Challenge
The main challenge was to translate the venue’s atmosphere into a digital format while keeping the website commercially useful. Visitors needed to feel the mood of the space, discover the food and entertainment offer, and move quickly toward a table or event reservation.
02Approach
We built an immersive restaurant website that combines editorial storytelling with a clear booking journey. Visual sections introduce the interior, cocktails, dinner experience, and event atmosphere, while practical information—working hours, location, capacity, and technical capabilities—is always easy to find.
03What We Built
- 01Armenian, English, and Russian versions
- 02Atmospheric hero and visual storytelling
- 03Menu categories for dinner, signature cocktails, and sharing dishes
- 04Curated photo gallery connected to the venue’s Instagram presence
- 05Event section covering live shows, private events, LED screens, lighting, and sound packages
- 06Reservation form with date, time, guest count, and special notes
- 07FAQ, map, address, phone number, and opening hours
- 08Event positioning for private and corporate groups of up to 400 guests
04Under the Hood
- 01Reservation form with date, time, guest count and special notes
- 02Trilingual routing (EN / HY / RU) with locale-specific URLs
- 03Menu system split into dinner, signature cocktails and sharing dishes
- 04Curated photo gallery connected to the venue's Instagram presence
- 05Events section for live shows, private and corporate groups up to 400 guests
- 06Responsive, mobile-first layout with fast-loading imagery
The website works as both a brand experience and a lead-generation tool. It gives first-time visitors a strong sense of the venue and creates a direct path from interest to reservation.
