Fog
Website design and engineering for a nature-inspired restaurant in central Yerevan — a visual-first, all-day dining experience that leads from atmosphere straight to a reserved table.
DesignNote
A restaurant named Fog should feel like walking into one, so the site opens soft: wide imagery, muted light, texture over decoration. We let the photography of food, glassware and interior set a slow pace, then tightened everything practical around it. Breakfast, dishes, bar and wine each have a clear place, and the reserve-table action stays within reach on every screen. The mood is hazy, the path to a table is not.
01Challenge
The website needed to recreate the restaurant’s sensory character—food, light, texture, cocktails, and interior—while remaining practical for guests who primarily want to review the offer, find the location, and reserve a table.
02Approach
We developed a visual-first restaurant experience with a clear conversion path. The interface moves from atmosphere and culinary storytelling into menu categories, bar identity, guest feedback, and reservation. The result feels editorial and premium without hiding essential information.
03What We Built
- 01Armenian, English, and Russian versions
- 02Large atmospheric gallery and scroll-based visual presentation
- 03Dedicated bar section highlighting signature cocktails and the bartending team
- 04Menu structure covering breakfast, dishes, bar, and wine
- 05Reservation request form with date, time, guest count, phone, and notes
- 06Clear notice that the team confirms each reservation request
- 07Restaurant story, guest reviews, address, telephone, and opening hours
- 08Direct reserve-table calls to action throughout the experience
04Under the Hood
- 01Reservation request form with date, time, guest count, phone and notes
- 02Trilingual routing (EN / HY / RU) with locale-specific URLs
- 03Scroll-based gallery and atmospheric visual presentation
- 04Menu structure for breakfast, dishes, bar and wine
- 05Dedicated bar section for signature cocktails and the bartending team
- 06Persistent reserve-table calls to action across the page
- 07Responsive, mobile-first layout with optimized imagery
The website gives FOG a digital presence that matches the physical venue. It encourages discovery, supports the restaurant’s premium positioning, and turns visual interest into qualified reservation requests.
