Paho
Fast-food / street-food brand website with menu presentation.
01Challenge
For a quick-service food brand, visitors should understand the concept and prices almost immediately. The website needed to be bold and memorable, but also fast to navigate and closely connected to the real customer journey—choosing food, locating the venue, or ordering through delivery services.
02Approach
We created a compact, menu-first website that uses direct typography and strong imagery to match PAHO’s street-food identity. The structure avoids unnecessary pages and places the product, price, location, and order options at the center of the experience.
03What We Built
- 01Armenian, English, and Russian versions
- 02Immediate German street-food positioning
- 03Structured menu with combos, doner, BBQ, sides, sauces, drinks, and visible prices
- 04Brand-story section explaining the Berlin inspiration and signature flavors
- 05Food and atmosphere gallery
- 06Contact form, address, and telephone
- 07Direct links to Glovo and Yandex Eats for delivery
- 08Instagram connection and mobile-friendly navigation
The site supports fast decisions. Customers can understand what PAHO serves, review prices, find the restaurant, and move to delivery without friction, while the brand gains a distinct digital identity beyond social media.
